AI Insights · Notes from the studio
Notes from the studio.
Field reports on AI, strategy, engineering and the craft of shipping premium digital. Written by the seniors doing the work.
Tone of Voice: How Your Cyprus Business Should Sound Online
Your website, replies and social posts should sound like one business. A one-page tone of voice guide keeps staff, agencies and AI tools writing consistently.
Sketch Before You Build: Website Wireframes for Cyprus Owners
A wireframe is a ten-minute pencil sketch of what each page must say and do, made before any design is paid for. How Cyprus owners draw one and use it.
Cyprus Wedding Venues: Build a Website That Books Couples
Couples abroad often book a Cyprus wedding venue without visiting. Here is what your venue website must show, say and ask to turn enquiries into bookings.
AI Images for Your Cyprus Business: Where They Help and Hurt
AI image tools are fast and cheap, but a fake photo of your shop costs trust. Where AI images work on a Cyprus business site, where they don't, and the rules.
Cyprus Hotels and Villas: How to Win More Direct Bookings
Booking.com and Airbnb bring guests but keep 15–20% of every stay. Here is how Cyprus hotels and villas turn them into direct bookings on their own website.
Gift Vouchers Online: Easy Extra Sales for Cyprus Businesses
Gift vouchers are cash up front for work you do later. Here is how a Cyprus salon, restaurant, shop or studio sells them from its website before Christmas.
Restaurant Websites in Cyprus: What Hungry Customers Need
A PDF menu, missing hours and no way to book cost Cyprus restaurants tables every evening. Here is what a hungry customer's phone needs to show, in order.
Hiring in Cyprus? Build a Careers Page That Actually Works
Good staff are hard to find in Cyprus. A proper careers page turns people who Google your business into applicants. What to include and how to set it up.
Should Your Cyprus Business Start a YouTube Channel?
YouTube is the second-biggest search engine, yet most Cyprus businesses are invisible on it. When a channel pays off, what to film, and how to keep going.
Core Web Vitals Explained for Cyprus Business Owners
Google scores every website on three Core Web Vitals. Here is what they mean, how to check yours in five minutes, and what to ask your developer to fix.
Google's New Free SEO Course: What Cyprus Owners Should Watch
Google just published two free SEO video playlists. Here is which one a Cyprus business owner should watch, in what order, and what to do after each part.
Facebook Ads for Cyprus Local Businesses: A Starter Guide
Facebook and Instagram ads can fill a Cyprus café, clinic or shop for a few euros a day. Here is how to set them up properly without wasting the budget.