Property Developer Websites in Cyprus: What Buyers Expect

Most new apartments and villas in Cyprus are sold before the building exists. The buyer is often in Munich, Tel Aviv or London, sees your project on a portal or through an agent, and then types the project name into Google. Your website is the show flat. If it cannot answer the buyer's questions at 22:00 their time, the agent's next email goes to a competitor's project.

We covered estate agent websites recently. A developer's site has a harder job: it has to sell something that is still a drawing. Here is what it needs.

One page per project, one section per unit type

Every project needs its own page with its own address on your site, not a PDF brochure behind a form. The page states the location, the delivery date as a quarter and a year, the current status (planning permit, building permit, under construction, completed), the number of units and what is shared: pool, gym, parking, storage rooms.

Below that, one section per unit type. A two-bedroom apartment needs a floor plan with covered, uncovered and veranda areas in square metres, the floor, the orientation and the price. Buyers compare projects in three tabs and the one with real numbers wins.

Then the availability table. Available, reserved, sold, updated this month. An out-of-date table is the single most common complaint we hear from agents selling for developers: a buyer falls in love with a unit that went three weeks ago.

Show the price and the payment plan

"Price on request" closes the tab. State "from €385,000 plus VAT" for each unit type and explain in one sentence that new property carries VAT, with a note that a reduced rate may apply to a main residence and that the buyer's lawyer or accountant will confirm it. Do not guess the rate on the page; conditions change.

Next to the price, the payment plan: reservation deposit, amount on signing the contract, stage payments during construction, balance on delivery. Buyers abroad are planning transfers months ahead, and a clear schedule is the difference between an enquiry and a reservation. Our post on showing prices explains why hiding them rarely works.

Construction progress is your best content

Renders sell the dream. Progress photos sell the trust. Once a month, photograph the site from the same two or three angles, date the photos and add them to the project page. A short drone clip every quarter does more than any brochure. Buyers who have already paid a deposit check this page more than anyone else, and they forward it to friends who are thinking of buying.

Label every render "artist's impression" and keep the same rule for AI-generated images. Our guides on website photos and video on your website cover the practical side.

Answer the legal questions before the lawyer asks

Every foreign buyer has read a warning article about title deeds in Cyprus. Say plainly, on the project page, who holds the title of the land, that the sale contract is deposited at the Land Registry, which permits have been issued and when separate title deeds are expected. This is not legal advice and the page should say so, but a developer who addresses it openly looks very different from one who does not.

Add a "completed projects" page: project name, number of units, delivery date promised and delivery date achieved. A track record in two columns beats ten paragraphs of "quality and trust".

Built for the buyer who is not here

English first, Greek as a proper second version, and the key pages reviewed by a native speaker in the languages your agents actually sell in. Our note on AI translation explains where machine translation is fine and where it is not.

Distances belong in minutes: airport, beach, international school, marina, motorway. The enquiry form asks for name, phone with country code, unit type, budget range and country, and the reply arrives within the hour with a video-call offer. A viewing by video from a phone on site converts far better than a brochure. Speed to lead matters even more when the buyer is in another time zone.

A twenty-minute check

• Open your newest project on a phone. Can you find a price, a delivery date and a floor plan in under a minute?
• Is the availability table dated this month?
• Are the latest progress photos less than thirty days old?
• Does every render say "artist's impression"?
• Send a test enquiry from a foreign number at night. What happens, and how fast?

A project website that answers these questions sells units while you sleep and gives your agents something to send. If yours is a brochure with a contact form, see how we build project sites or talk to us about yours.