AI Insights · Notes from the studio
Notes from the studio.
Field reports on AI, strategy, engineering and the craft of shipping premium digital. Written by the seniors doing the work.
Who Owns Your Website? A Checklist for Cyprus Businesses
Your domain, hosting, code, content and Google accounts may be registered to someone else. Here is how to check who really owns your website, and what to fix before it becomes a problem.
Google Ads Negative Keywords: Stop Paying for Wrong Clicks
Part of your Google Ads budget is paying for job seekers, students and bargain hunters. Negative keywords stop those clicks. Here is how to find them in the search terms report, add them safely, and run a twenty-minute monthly routine.
Business Directory Listings: The Local SEO Step Cyprus Skips
Google, Apple Maps, Bing and Cyprus directories all hold a copy of your business details. When they disagree, you lose local rankings. Here is how to fix it in an afternoon.
Broken Links and 404 Pages: The Silent Leak in Your Website
Broken links quietly cost Cyprus businesses customers and Google rankings. Learn how to find every dead link on your site, what a helpful 404 page looks like, and how to fix the leaks in an afternoon.
Heatmaps and Session Recordings: See Why Visitors Leave
Analytics tells you visitors left. Heatmaps and session recordings show you why. A plain-English guide for Cyprus businesses, with free tools to start.
Negative Google Reviews: How to Respond and Win Trust
A one-star review is not the end. How Cyprus businesses should reply, when to report a fake, and how to turn Google reviews into a trust-building routine.
Black Friday 2026: How Cyprus Online Shops Prepare Now
Black Friday falls on 27 November 2026. What Cyprus online shops should sort out in the next ten weeks: offers, stock, speed, email lists, ads and delivery.
LinkedIn for Cyprus B2B Companies: Win Clients Without Ads
Most Cyprus B2B firms treat LinkedIn as an online CV. Used well, it is the cheapest way to reach decision-makers in Nicosia, Limassol and abroad. Here is a simple weekly routine that wins clients without paying for ads.
Product Pages That Sell: A Guide for Cyprus Online Shops
Your product page is where the sale is won or lost, and the page Google shows for specific searches. Here is what Cyprus online shops should put on it: photos, descriptions, delivery details, trust signals and structured data.
Google Search Console: The Free SEO Report You Are Ignoring
Google Search Console is free and shows exactly why your site does or does not appear on Google. Here are the four reports every Cyprus business owner should check monthly, and what to do about each one.
Conversion Tracking: Know Which Ads Actually Pay Off
Most Cyprus businesses know what they spend on Google Ads but not what they get back. Conversion tracking closes that gap: what to track, how it is set up, the mistakes that break it, and what it finally lets you see.
Google Site Reputation Policy: What It Means in Cyprus
Google changed how its site reputation policy is enforced in the EEA from 30 August 2026. Here is what the update means for Cyprus websites, sponsored content and paid backlinks, and what to check now.