AI Insights · Notes from the studio
Notes from the studio.
Field reports on AI, strategy, engineering and the craft of shipping premium digital. Written by the seniors doing the work.
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AI · Strategy
Apr 25, 2026
· 6 min read
The five questions every AI-ready company answers in 2026
Most AI initiatives fail because the wrong question is being asked. Here are the five we ask before writing a line of code.
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Web · Strategy
Apr 16, 2026
· 4 min read
A premium website is the cheapest hire on your team
It pre-qualifies leads, deflects support, books meetings, and sells while you sleep. Here is how we engineer it to do all four.
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Engineering
Apr 3, 2026
· 5 min read
Three.js is not a novelty — when used right
Most 3D web is decoration. Used deliberately, it is a tool for clarity, focus and memorability. Here is the difference.
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