AI Insights · Notes from the studio
Notes from the studio.
Field reports on AI, strategy, engineering and the craft of shipping premium digital. Written by the seniors doing the work.
Website Redesign: How to Keep Your Google Rankings
A new website should grow your enquiries, not kill them. Here is how to redesign without losing the search rankings your old site earned: inventory, redirects, content, and a launch-day checklist.
Internal Links: The Free SEO Win Hiding in Your Site
The links between your own pages are the most overlooked SEO asset a small business has. Here is how to find orphan pages and fix them in one afternoon.
Website Photos: The SEO Fix Cyprus Businesses Overlook
Stock photos and 6MB phone snaps quietly cost Cyprus businesses rankings and customers. Here is how to name, resize, compress and describe your website images so pages load fast, show up in Google, and actually help people buy.
Online Booking: The Website Upgrade Cyprus Wants
Most Cyprus service businesses still take bookings by phone only — and lose customers every evening and weekend. What a good booking system looks like, how it cuts no-shows, and when to build custom instead of buying.
Free Google Shopping Listings: A Cyprus Shop's Guide
Google shows free product listings alongside paid Shopping ads, and most Cyprus retailers never claim them. Here is how Merchant Center works, what your product feed needs, and the shipping and VAT settings that trip up local shops.
Website Security Basics Every Cyprus Business Needs
Hacked small business sites are rarely targeted on purpose — bots find the ones left unpatched. Here are the five habits that protect a Cyprus business website, plus what GDPR expects if customer data is involved.
WhatsApp Business: The Sales Channel Cyprus Ignores
Almost every customer in Cyprus already has WhatsApp open. Most businesses still hide behind a contact form nobody fills in. Here is how to set up WhatsApp Business properly, link it from your website, and turn quick messages into booked work.
Cookie Banners and GDPR: What Cyprus Websites Must Do
Most cookie banners in Cyprus are decorative — trackers fire before anyone clicks. Here is what EU cookie and GDPR rules actually require, the five mistakes we see every week, and a five-minute test that shows whether your banner works.
Blogging for Cyprus Businesses: What to Write and Why
Most business blogs fail because nobody decided what they were for. Here is how Cyprus businesses pick topics that win search traffic, build trust before the first call, and keep paying off years after publication.
Backlinks in Cyprus: How Local Businesses Earn Them
Links from other websites are the quiet ranking factor almost no Cyprus business works on deliberately. Here is where to earn them locally, what to publish, what to avoid, and a realistic one-hour-a-month plan.
Website Accessibility Rules Every Cyprus Business Faces
EU accessibility rules now apply to Cypriot websites. Here is what the European Accessibility Act asks for, who it covers, and seven fixes you can make this week.
Structured Data: Help Google Truly Understand Your Site
Structured data tells search engines exactly what your prices, hours and reviews mean, instead of leaving them to guess. Here is which types your business actually needs, how to add them safely, and how to check they are working.