AI Insights · Notes from the studio
Notes from the studio.
Field reports on AI, strategy, engineering and the craft of shipping premium digital. Written by the seniors doing the work.
Backlinks in Cyprus: How Local Businesses Earn Them
Links from other websites are the quiet ranking factor almost no Cyprus business works on deliberately. Here is where to earn them locally, what to publish, what to avoid, and a realistic one-hour-a-month plan.
Website Accessibility Rules Every Cyprus Business Faces
EU accessibility rules now apply to Cypriot websites. Here is what the European Accessibility Act asks for, who it covers, and seven fixes you can make this week.
New Search Console Reports Reveal Your AI Search Traffic
Google is rolling out Search Console reports that show when your website appears in AI Overviews and AI Mode. Here is what Cyprus business owners should know — and what to check when the new reports reach your site.
Google Search Console Now Tracks Your Social Media Posts
Google Search Console can now show how your Instagram, TikTok, X and YouTube posts perform in Search. Here's how Cyprus businesses can set it up and use it.
AI Tools That Save Cyprus Small Businesses Hours Every Week
Practical AI tools can hand your Cyprus business back hours every week — from writing emails to answering customers. Here is where to start.
Keyword Research Made Simple for Cyprus Business Owners
Most Cyprus businesses guess what customers type into Google — and guess wrong. Learn a free, four-step keyword research process to find the exact phrases your customers search for, in both English and Greek.
Email Marketing for Cyprus Businesses: Big ROI, Small Cost
Email marketing returns around €36 for every €1 spent, yet most Cyprus businesses ignore it. Learn how to build a GDPR-compliant list, what to send, and the three numbers that show it is working.
How to Get More Google Reviews for Your Cyprus Business
Google reviews decide which Cyprus businesses win local customers. Learn how to earn more reviews, reply the right way, and stay within Google's rules.
Google Ads on a Small Budget: A Cyprus Guide
Google Ads can win new customers for your Cyprus business without a big spend. Learn how to pick the right keywords, set a realistic budget, write ads that convert, and track what actually brings enquiries.
Why Cyprus Online Shops Lose Sales at Checkout
Around 70% of online baskets are abandoned before payment, and the checkout is usually to blame — not the product or the price. Six common checkout mistakes on Cyprus e-commerce sites, and the practical fixes that turn browsers into buyers.
Get Your Cyprus Business Cited in Google AI Overviews
Google AI Overviews now answer customers before they ever reach your website. Here is what they mean for Cyprus businesses, plus five practical steps to become the trusted source Google quotes at the very top of search.
Google Business Profile: Win the Cyprus Map Pack
The local map pack captures most clicks and calls for local searches in Cyprus. Learn how to optimise your free Google Business Profile to rank in the top three, win more customers, and keep them coming.