Most Cyprus online shops have the same problem hiding in plain sight. Two hundred products, and the descriptions are either the supplier's text pasted in, a single line like "High quality, great price", or nothing at all. Writing them properly felt like a month of evenings nobody had. AI tools have changed that maths: a decent description now takes minutes, not half an hour. But only if you feed the tool the right things and check what comes back.
Why the supplier's text is not good enough
The manufacturer's description sits word for word on every other shop selling the same item, in Cyprus and across Europe. Google has no reason to show your copy instead of the hundred identical ones, so the page that ranks is usually a bigger shop's. That text was also written for distributors, not for someone in Limassol deciding whether a coffee machine fits under their kitchen cupboards. Our guide to product pages that sell covers what buyers look for. AI simply makes it possible to do that for every product, not just the top ten.
Start with a fact sheet, not a prompt
An AI tool knows nothing about your product. Ask it to "write a description for the Model X blender" and it will invent features, guess dimensions and promise a warranty you never offered. The fix is to give it the facts and ask it only to write. For each product, gather:
- The real specifications: size in cm, weight, materials, power, what is in the box.
- Who buys it and why, in one sentence ("people with small kitchens who make smoothies every morning").
- The questions customers actually ask you in the shop, by phone or on WhatsApp.
- Your own details: delivery time in Cyprus, warranty, returns, whether you assemble or install.
A spreadsheet with one row per product works well. It also becomes the record you check the finished text against.
A simple instruction that works
Paste the fact sheet in and give the same instruction every time, so the shop sounds like one business. Something like: "Using only the facts below, write a product description of about 120 words for a Cyprus online shop. Open with what problem it solves, then the three most useful features in plain language, then a line on delivery and warranty. Do not add any feature, number or claim that is not in the facts." Put your tone-of-voice guide at the top so it writes the way your staff speak.
Ask for a short title and a meta description in the same request. That covers the three pieces of text Google reads first.
Check every one before it goes live
This is the step that separates useful AI copy from the kind that gets you returns and complaints. Read each description against the fact sheet and ask three questions. Is every number right? Has it added anything you cannot stand behind, such as "waterproof", "lasts for years" or "best on the market"? Would a customer who reads it and then opens the box feel misled? Google's view, as we explained in what Google rewards in AI-written content, is about whether the page helps the buyer, not about who or what typed it. A wrong measurement helps nobody.
Greek and English
If you sell in both languages, write the English from the facts, then have the tool produce the Greek from the same fact sheet rather than translating the English. Someone who reads Greek every day should check it before it is published, especially product names, units and polite forms. Our post on AI website translation has the full process.
Where to begin this week
Do not rewrite the whole catalogue at once. Open your sales report and pick the twenty products that sell most or get the most visits. Build their fact sheets, generate and check the text, and publish. Then watch three numbers for a month: visits to those pages, add-to-basket rate and the "is this the right size?" questions arriving by phone. If they move, carry on in batches of twenty. Make sure the person doing it follows your staff AI policy: no customer data goes into the tool.
If you would like help setting up the fact sheet and a checking routine for your shop, book an AI consultation or get in touch.
- ai
- ecommerce
- product descriptions
- copywriting
- seo
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