AI Insights · Notes from the studio
Notes from the studio.
Field reports on AI, strategy, engineering and the craft of shipping premium digital. Written by the seniors doing the work.
A
Web · Strategy
Apr 18, 2026
· 4 min read
A premium website is the cheapest hire on your team
It pre-qualifies leads, deflects support, books meetings, and sells while you sleep. Here is how we engineer it to do all four.
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T
Engineering
Apr 5, 2026
· 5 min read
Three.js is not a novelty — when used right
Most 3D web is decoration. Used deliberately, it is a tool for clarity, focus and memorability. Here is the difference.
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